In the SEO world, there is nonstop talk about the importance of inbound links. We are always looking at new strategies and ideas for acquiring new inbound links. For years I have tried to explain to my clients the importance of links, but understandably, for a someone who is not a marketing professional, the idea just goes over their heads. But the main question that I get asked is why. Why do I need inbound links? Why is it so important? Since I believe in keeping customers updated on everything that I’m doing, I try to explain the importance of link building and what our strategy is. So today, I want to talk briefly about link building and why it is so important.

Link building is essentially, getting as many links from other websites to your website. Simple, right? Not really. The art is of link building is focused around getting quality links to point to your website. Quality links come from reputable websites that are ranked high in search engines. But the question is why, what makes links so important. Links are basically recommendations from other websites. Before you hire someone, you normally want good recommendations from their past employees. Before you decide to use a company’s service, you want recommendations from past customers. The same idea applies to links and how search engines view them. Links are recommendations for your website to search engines. They also tell other Internet users that you have a good product, service or good information. And the more recommendations you have, the better.

And link building is one of, if not the most important part of SEO. So when you start link building, it is very important to have a great link building strategy. Here are a few tips to remember when starting a link building strategy:

  • Make sure that you are getting links from websites related to your business.
  • Try to not pay for links.
  • Get a link from a .org or .net domain. These websites hold more weight than commercial websites.
  • Search for website with a high Google page rank.
  • Constantly build links. This is an ongoing process that will never stop.
  • Don’t just link to your home page –deep linking is important.
  • See where your competitors are getting links from and try and get links from the same websites.

These are just a few tips for link building. There several ways to get links and it takes a lot of effort. If you are starting a link building campaign or thinking about it, contact Big City Solutions for help with your link building strategy.