At Big City Solutions, we help you apply the web analytics process to your business. We measure how people find your website, i.e. online marketing activities, and how they interact with your website. We’ve adapted the web analytics process into a consulting methodology. Our process provides a framework that guides each engagement with a client and clearly defines the deliverables, timelines and resources needed to complete a project. What exactly does the web analytics process cover?
- Evaluating Search Engine Optimization (SEO) efforts
- Managing and optimizing paid search campaigns
- Email Marketing
- Leveraging social networking and Marketing 2.0 tools
- Optimizing websites
- Identifying problems with the online sales process
We’ve adapted the web analytics process into a consulting methodology. Our process provides a framework that guides each engagement with a client and clearly defines the deliverables, timelines and resources needed to complete a project.
Measure
What are the core metrics that indicate the health of your online business? We identify key performance indicators (kpi) and design effective communication tools to report the data.
Analyze
Data is useless without analysis and insight. What do the numbers actually mean? We analyze data to gain insight into what is, and is not, working.
Test
Analysis does not identify answer; it identifies problems. Once an issue has been identified we suggest testing a number of potential solutions to determine the best one. This could be quantitative testing (A/B Testing and Multivariate Testing) or qualitative testing (user testing or surveys). Testing provides a solid, scientific way, to determine the best solution to website problems.
Repeat
The web analytics process is a continuous process. When one cycle ends, a new one begins. By continuously analyzing the performance of your online business, and testing to identify the best solutions to problems, we can ensure that your online business reaches its goals and continues to grow.